Our History

Established in 1909

With over 110 years of history, Rancho San José has witnessed the growth and evolution of our family. The teachings of Rafael and Maty, as well as their passion and culture of hard work, are part of the great legacy that we all protect at Grupo GOCA.

Rancho San José is both our past and our future as a business group.

Stories of Land for the Land

We take great pride in our roots as Grupo GOCA, which were born in Rancho San José. The stories we have built over time, since 1909, have played a crucial role in shaping our evolution and adapting to the changes that Mexico has undergone.

Through the teachings of Maty and Rafael, we learned that love for the land, passion for work, perseverance to build, and family are the key factors to opening new paths and achieving success.
We are grateful for our past and excited for the future as we continue to build upon our rich history and create new stories of success and growth.

Our Nature Reserve

Origins

In 1909, we nurtured 128,848 maguey plants for pulque production. Our ranch was once part of Hacienda San Javier.

Heritage

Today, we safeguard over 132 hectares of precious land, nestled in a semi-desert region at 2370 meters above sea level.

Flora

Our sanctuary hosts 27 species of medicinal plants, including: cardon cactus, lechuguilla agave, and ‘palo dulce’ (Eysenhardtia polystachya)

Fauna

Rancho San José is a haven for diverse wildlife, from coyotes, eagles, and rattlesnakes to field mice, cattle, horses, and bees.

Beekeeping

We nurture 2 apiaries, with 41 beehives and over 2 million bees, promoting sustainable apiculture.

Water stewardship

Our water management practices include 16 reservoirs, a natural spring, 5 km of irrigation canals, 14 interconnecting channels, and a cistern holding 30,000 liters of potable water.

Community impact:

We generate employment opportunities in our local community and collaborate on cultural and educational projects through the our foundation: Iniciativa GOCA since 2010.

Research

Our laboratory: LABDERMAGIS has been conducting cutting-edge research on the therapeutic effects of Palo Dulce (Eysenhardtia polystachya) since 2018.

Our Nature Reserve

Origins

In 1909, we nurtured 128,848 maguey plants for pulque production. Our ranch was once part of Hacienda San Javier.

Heritage

Today, we safeguard over 132 hectares of precious land, nestled in a semi-desert region at 2370 meters above sea level.

Flora

Our sanctuary hosts 27 species of medicinal plants, including: cardon cactus, lechuguilla agave, and ‘palo dulce’ (Eysenhardtia polystachya)

Fauna

Rancho San José is a haven for diverse wildlife, from coyotes, eagles, and rattlesnakes to field mice, cattle, horses, and bees.

Beekeeping

We nurture 2 apiaries, with 41 beehives and over 2 million bees, promoting sustainable apiculture.

Water stewardship

Our water management practices include 16 reservoirs, a natural spring, 5 km of irrigation canals, 14 interconnecting channels, and a cistern holding 30,000 liters of potable water.

Community impact:

We generate employment opportunities in our local community and collaborate on cultural and educational projects through the our foundation: Iniciativa GOCA since 2010.

Research

Our laboratory: LABDERMAGIS has been conducting cutting-edge research on the therapeutic effects of Palo Dulce (Eysenhardtia polystachya) since 2018.

Rancho San José: A Legacy of Love for the Land

Nestled in the heart of Mexico, there was a piece of land called Rancho San José. This land was not just any ordinary land – it was a labor of love, a reflection of the unwavering affection that our ancestors, Maty and Rafael, had for the countryside that sustained their family for generations.
It all began in 1909, when Rancho San José was known far and wide for its luscious fields of maguey pulquero. With tender care and Rafael’s discerning eye for the best agave plants, they were able to produce aguamiel, a sweet sap that would eventually ferment into the beloved beverage, pulque. In those days, pulque was a cherished staple, enjoyed by many, and eagerly sought after in the bustling streets of Mexico City.

But Rancho San José was not just about pulque. It was a haven of biodiversity, teeming with plants and trees that enriched the land and provided for the family in myriad ways. One such plant was the lechuguilla, with its resilient fibers that were transformed into threads, ropes, and scrub brushes. These ropes were indispensable tools in the ranch’s agricultural and livestock activities, used for yokes to plow the fields and sow the seeds of prosperity. Maty and Rafael’s children would often join them on horseback, exploring the ranch’s vast expanse, encountering sheep, pigs, chickens, mules, and oxen along the way.
But the quest for excellence didn’t stop at the ranch’s borders. Maty and Rafael knew that to produce the best, they needed the best. This meant venturing beyond their familiar terrain to seek out the finest resources and inputs. Rafael would journey to distant states, like Chihuahua, to procure horses and mules, which would be transported by train. Maty, in her indomitable spirit, would coordinate the charros, who would skillfully receive the animals at the nearest station and bring them safely to the ranch’s corral.
However, caring for Rancho San José was not just about its crops and livestock. It was also about safeguarding the precious water resources that sustained life on the land. Rafael, with his innate wisdom, built a small dam that not only helped irrigate the fields but also nurtured peach trees and provided a tranquil spot for his children to seek respite from the sun.
As the years passed, Rancho San José became not just a piece of land, but a cherished legacy that was passed down through generations. Maty and Rafael’s children learned the value of hard work, dedication, and love for the land. They carried on the legacy, nurturing the ranch with unwavering devotion, and today, the new generations continue to enjoy its beauty and bounty, while vigilantly preserving its heritage.
In conclusion, Rancho San José is not just a place, but a tale of love, perseverance, and stewardship. It is a story that inspires and captivates, a testament to the indomitable spirit of our ancestors, and a legacy that we proudly cherish within our hearts.
Rancho San José: A Legacy of Love for the Land
Nestled in the heart of Mexico, there was a piece of land called Rancho San José. This land was not just any ordinary land – it was a labor of love, a reflection of the unwavering affection that our ancestors, Maty and Rafael, had for the countryside that sustained their family for generations.

It all began in 1909, when Rancho San José was known far and wide for its luscious fields of maguey pulquero. With tender care and Rafael’s discerning eye for the best agave plants, they were able to produce aguamiel, a sweet sap that would eventually ferment into the beloved beverage, pulque. In those days, pulque was a cherished staple, enjoyed by many, and eagerly sought after in the bustling streets of Mexico City.

But Rancho San José was not just about pulque. It was a haven of biodiversity, teeming with plants and trees that enriched the land and provided for the family in myriad ways. One such plant was the lechuguilla, with its resilient fibers that were transformed into threads, ropes, and scrub brushes. These ropes were indispensable tools in the ranch’s agricultural and livestock activities, used for yokes to plow the fields and sow the seeds of prosperity. Maty and Rafael’s children would often join them on horseback, exploring the ranch’s vast expanse, encountering sheep, pigs, chickens, mules, and oxen along the way.
But the quest for excellence didn’t stop at the ranch’s borders. Maty and Rafael knew that to produce the best, they needed the best. This meant venturing beyond their familiar terrain to seek out the finest resources and inputs. Rafael would journey to distant states, like Chihuahua, to procure horses and mules, which would be transported by train. Maty, in her indomitable spirit, would coordinate the charros, who would skillfully receive the animals at the nearest station and bring them safely to the ranch’s corral.
However, caring for Rancho San José was not just about its crops and livestock. It was also about safeguarding the precious water resources that sustained life on the land. Rafael, with his innate wisdom, built a small dam that not only helped irrigate the fields but also nurtured peach trees and provided a tranquil spot for his children to seek respite from the sun.
As the years passed, Rancho San José became not just a piece of land, but a cherished legacy that was passed down through generations. Maty and Rafael’s children learned the value of hard work, dedication, and love for the land. They carried on the legacy, nurturing the ranch with unwavering devotion, and today, the new generations continue to enjoy its beauty and bounty, while vigilantly preserving its heritage.

In conclusion, Rancho San José is not just a place, but a tale of love, perseverance, and stewardship. It is a story that inspires and captivates, a testament to the indomitable spirit of our ancestors, and a legacy that we proudly cherish within our hearts.

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